About UCS

UCS: product engineering services

UCS provides product engineering, AI, and delivery services. We work close to the people building and operating a product, with clear responsibility for what ships and what comes next.

Users, engineers, and operators surround one shared product, connected by two-way lines.

Users, engineers, and operators share context around the same product. Decisions and operating knowledge remain with the team.

UCS serves teams that need product engineering, production AI, and delivery ownership. UCS works through embedded engineers, fractional leadership, managed support, and dedicated teams. Engage UCS for defined client work across Build, Scale, and Evolve.

When to use
Choose UCS when a product, technical leadership, or operating responsibility needs an agreed owner working with your team.
When to choose another approach
If your team already has the capacity and expertise to deliver independently, an external services engagement may not be needed.

01 · Our roots

Our beginnings

UCS began as the consulting, solutions, and services arm of Upsquare, founded by Utpal Vaishnav (UV). Today, UCS serves teams that need product engineering, AI, and delivery ownership.

02 · Our focus

Software people can operate

As AI becomes part of everyday software, teams need more than a prototype. They need systems that fit their workflows, protect access, and remain understandable to the people who operate them. We connect product decisions with engineering and ongoing care.

03 · Our approach

Clarify assumptions. Own the consequences.

Our inherited working principles emphasize testing assumptions, attention to detail, listening carefully, and taking responsibility for decisions. In a services engagement, that means surfacing uncertainty, agreeing on requirements, and keeping tradeoffs visible to the people affected.

Leadership

MTS means Member of Technical Staff. Principal members (PMTS) provide senior technical judgment and direction.

  • UV

    PMTS

    Guides technical decisions and engineering direction.

    uv.bio
  • Kavita Vaishnav (KV)

    People leadership

    Guides people development and team culture.

    kavutpal.com
  • Amish Trivedi

    PMTS

    Guides technical decisions and engineering direction.

  • Hardip Kalola

    MTS

    Contributes to engineering implementation and delivery.

  • Alpesh Pethani

    Operations leadership

    Coordinates day-to-day operations and delivery support.

  • Vivek Faldu

    MTS

    Contributes to engineering implementation and delivery.

  • Aanal Desai

    Client success leadership

    Leads client success and business growth across Europe.

  • Salman Khan

    Partner, EMEA

    Directs UCS business and growth across EMEA.

  • Jigar Pandya

    Business leadership

    Leads marketing and sales.

  • Arpit Shah

    MTS

    Contributes to engineering implementation and delivery.

How UCS engages

Start with a product decision, delivery bottleneck, or operating responsibility.

Agree on the scope and the people who can make decisions. Use embedded engineers for implementation, fractional leadership for direction, or a dedicated team for continuity; plan ongoing care and handover as the work develops.

Contracting and where we work

UCS contracts through legal entities in Singapore, the Netherlands, Canada, the United States, the United Kingdom, and the United Arab Emirates.

Through those entities we work with teams in North America, Europe, Southeast Asia, the Middle East and North Africa, and the United Kingdom. Working language, time-zone overlap, system access, and data-handling expectations are agreed for each engagement.

Venture collaboration

UCS is a preferred development partner for House of Starts. The two collaborate on venture building, with responsibilities, contributions, and ownership typically defined through a three-party or multiparty joint venture agreement.

Start with the work.

Bring a product decision, a delivery bottleneck, or a system that needs care.

Questions before we start

What is UCS today?

UCS provides product engineering, AI, and delivery services. Embedded, fractional, managed, and dedicated engagements define the work, decision rights, and ongoing responsibilities.

What is the connection to Upsquare and UV?

UCS began as the consulting, solutions, and services arm of Upsquare. Utpal Vaishnav founded Upsquare; that lineage informs the UCS approach to engineering and responsibility.

What working principles carry into client engagements?

UCS emphasizes clear assumptions, attention to detail, listening to different perspectives, and responsibility for consequences. Agreed requirements, visible tradeoffs, and regular reviews put those principles into practice.

How can I discuss work or apply to join UCS?

Email hello@ucs.tech about product, delivery, or support needs, and jobs@ucs.tech for career inquiries. Include enough context to explain the work or role you have in mind.